Introduction | Video Infrastructure The next step in the process: How to design an end-to-end system for compelling communications and maximum results. Connectivity • Wired • Wireless • Cellular • Internet Software • Scheduling • Player • Control • Creation Hardware • Displays • Mounts • Players • Infrastructure T Digital Signage his guide devotes a lot of content to digital signage and how to set up AV distribution in support of digital signage rollouts. But digital signage can truly be an enigma. Today, it seems to be all around us in forms as diverse as interactive flat-panel displays, signs the size of buildings, and, most recently, on mobile devices we carry around with us. The concept is clouded by the overabundance of terms describing it: digital out of home (DooH), captive audience networks, in-store media, and video advertising networks, to name a few of the more popular references. Regardless of what it’s called, there’s one simple fact: Digital signage can be a very effective and surprisingly affordable communications medium for businesses and institutions of all types and sizes. But if you’re just getting started with a digital signage project — as well as designing the AV infrastructure behind the screens — you may be unsure of where exactly to begin and what all is needed to make it happen. 16 Content • Media • Advertising • Marketing Operations • Installation • Network • Maintenance • Service & Support Design • Deployment • Purpose • Environment Business • ROI, ROO • Partnering • Revenue This is because there are disparate “parts” of any digital signage project. These parts can become a tangled web of technologies if not understood as standalone elements and then as a whole as they will exist in a digital signage system. Each element converges with one another, and understanding the interaction between the parts is mandatory. The diagram above shows the 7 Key Elements of Digital Signage to help clarify how everything’s connected. Keep in mind that every digital signage system contains all the key elements in one form or another and if an element is ignored, it can become the weak link in the chain. For help understanding what you need for a successful digital signage deployment, just give us a call. No one is better suited to bring you the total solution than Black Box. We’re your total provider no matter: • Where you are at in the deployment cycle. • What your level of technical or creative expertise is. • The size of your business or organization — and your budget. Tech Support 030 - 241 77 99 | Sales 030 - 241 77 77 | On-Site Services 030 - 241 77 44
Table of Contents Why you should get digital signage. No other medium makes it possible to deliver compelling content at the right location at the right time for maximum impact. It works whether your goal is to: • Increase sales and profits. • Communicate additional benefits of a product or service. • Inform, educate, notify, or alert, and encourage certain behavior. • Satisfy customers or employees. • Improve business processes. • Or all the above. Now much easier to get and manage. Digital signage is more affordable and easier to implement than ever before. Rolling it out used to be a daunting task, involving tons of planning and resources, with mixed results. Not anymore. Businesses can now: • Benefit from a choice of content layout and design tools, empowering you to create truly professional-looking presentations. • Get up and running with minimal or no training. • Easily manage your digital signage from any browser-based connection. • Pay up front or as you go—whichever suits your needs and budget. • Integrate it into an existing IT network without replacing equipment. How its flexibility benefits you. With today’s signage technologies, you can: • Create welcome messaging, menu boards, and wayfinding screens. • Share information faster, including announcements and schedules. • Improve the customer in-store experience and target them in real time. • Use existing content to create compelling messaging. • Integrate live video and Internet feeds like stock and news tickers, so you’re not forced to create all the signage content by yourself. • Use all sorts of media, including photos, illustrations, stored and live video, and audio file formats. • Update content on the fly from any computer with an Internet link. MediaFlyer Hosted iCOMPEL SMB iCOMPEL EDS Enterprise iCOMPEL WDS Wearable Display Enclosures Touchscreens & Displays Digital Video Extenders Analog Video Extenders Baluns Video Splitters Video Switches Video Scalers, Converters, & Adapters Legacy Solutions Meeting Room Solutions Cabling Power Protection For more information and our online store, visit www.blackbox.nl 17
http://www.blackbox.nl,
AV, Multimedia, and Digital Signage Design and Sourcing Guide main